As Customer Experience consultants for live entertainment and sports venues, SEMA4’s primary concern has always focused on listening to customers to gain a full understanding of what they both want and need on their journeys. A fan who is willing to travel large distances to see their favourite group or support their team, and who [...]

In 1989 Wally Olins published his book Corporate Identity, which quickly became the seminal work in the world of branding. It can be argued that Wally Olins, who founded the world’s first design agency in 1965, changed the way organisations actually thought about themselves. Olins’ pioneering work in Corporate Identity challenged traditional ideas on branding, [...]