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CX has become a key driver of brand communications

In 1989 Wally Olins published his book Corporate Identity, which quickly became the seminal work in the world of branding. It can be argued that Wally Olins, who founded the world’s first design agency in 1965, changed the way organisations actually thought about themselves. Olins’ pioneering work in Corporate Identity challenged traditional ideas on branding, [...]

By | 2017-06-23T08:03:55+00:00 June 13th, 2017|CX|0 Comments